A client in the education sector

Client:
A client in the education sector

Brief:

Use user centred design methods to redesign their website with particular consideration paid to improving the conversion rate of course sign ups.

URLs:

• Unavailble

About this project:
n.b. this project is ongoing and subject to an NDA; specifics have been removed

My role involved:
• Conducting user testing sessions on the existing site with newly enrolled students, potential students, and influencers (parents, college tutors etc)
• Surveying members of target audience to benchmark their experiences and feelings
• Evaluation of clients analytics software
• Creating user journey flow diagrams
• Creating personas
• Creating wireframes

Images:


Course page for unspecified university