LSE Charles Booth’s London


London School of Economics and Political Science


Redesign 15 year old site to bring it up to modern standards.


Live site
Old site (courtesy of the Wayback Machine)

About this project:

My role involved:
• Conducting workshops and testing with users of the exising site to discover their goals and needs
• Complete overhaul of the site notebook records
• Defining the site structure
• Creating user journey flow diagrams
• Creating personas
• Creating wireframes
• Creating the technology specification
• Facilitate multivariate testing between site components


Charles Booth original website

Charles Booth wireframe

Multivariate test on Charles Booth

Charles Booth redesign